eBay sta cercando l'Advertising Manager. Sotto trovate job description e le caratteristiche ricercate.
In sintesi: 2-4 anni di esperienza in concessionarie web o agenzia media, oltre a un profilo personale in linea con eBay ; mi sento di aggiungere che è una posizione molto interessante, con margini di crescita e visibilità anche internazionale. E' una società che crede davvero nel feed back. Decisioni e scelte sono sempre motivate e il livello medio degli intelocutori è molto alto. Tanto per dirne una, il Direttore Marketing temo scriva meglio di me. Qualche brutta persona dirà: "ci vuol poco!". I più intelligenti capiranno il tipo di challenge che rappresenta lavorare per aziende del genere. Mi piacerebbe fosse uno di voi, o amici vostri, ad approfittarne.
Buona domenica :)
In sintesi: 2-4 anni di esperienza in concessionarie web o agenzia media, oltre a un profilo personale in linea con eBay ; mi sento di aggiungere che è una posizione molto interessante, con margini di crescita e visibilità anche internazionale. E' una società che crede davvero nel feed back. Decisioni e scelte sono sempre motivate e il livello medio degli intelocutori è molto alto. Tanto per dirne una, il Direttore Marketing temo scriva meglio di me. Qualche brutta persona dirà: "ci vuol poco!". I più intelligenti capiranno il tipo di challenge che rappresenta lavorare per aziende del genere. Mi piacerebbe fosse uno di voi, o amici vostri, ad approfittarne.
Buona domenica :)
Primary Job Responsibilities
Reporting to the Retention Marketing Manager and working closely with the Int’l team, will manage operational and commercial aspects of eBay Italy's advertising business:
- Monitor text advertising effectiveness and work with International team to improve revenues while keeping cannibalization under control
o Detect opportunities for revenue upsides through new formats/placements; test with Intl team to evaluate risks and benefits
o Own the budget: propose opportunities for upsides, support the Adv manager in the negotiation with the Int’l team, provide timely and accurate revenue forecasts
o Work closely with other teams –e.g. Product- to monitor impact on the overall budget experience
- Manage relationship with sales agency for graphical advertising in order to maximize revenue potential of eBay.it by exploiting targeting and other value creation opportunities.
o Monitor and support/push the sales agency in order to get focus and results throughout the year
o Check content and CPM of campaigns to secure that they are acceptable of the eBay brand, while maxizing revenues
o Work with the Int’l team to share best practice, test new formats/placements, express local product needs
o Own the budget: propose opportunities for upsides, support the Adv manager in the negotiation with the Int’l team, provide timely and accurate revenue forecasts
o Work closely with other teams –e.g. Product- to monitor impact on the overall budget experience
- Directly manage negotiations, contractual issues and operations for strategic partnerships in which advertising is sold outside agency relationship.
o Define the offer in terms of price and planning, negotiate it internally if needed and with the Partner
o Work with Legal and Accounting Depts to deliver the contract
o Manage operations
- Be the advocate for Text and Graphical adv within eBay.it
o Support positive/neutral acceptance from the user community; work closely with the PR / Community and the Auction team to ensure correct communication towards eBay sellers, monitor reactions and rumors, respond if needed
o Communicate results and product changes to the other teams (eg Auction, Finance), negotiating compromises if needed
Job Requirements
- Deep knowledge of the Internet as a media and as an interaction context; basic knowledge of ground technical details. Advanced usage behaviors (e.g. blogging) welcome.
- Commercial mindset, demonstrated by achievement in the Web advertising world.
- People and teamwork skills; attitude should be in line with the eBay values and include strong drive towards results as well as a sense of the Company priorities and Community value.
- Thorough and disciplined planning skills.
Basic Qualifications
- University degree with demonstrable competences in quantitative methods.
- 3-4 years Web advertising sales or buying experience, at least one in Italy. High reputation within the industry welcome.
- Very good usage of the English language: ability to negotiate business plans in person and over the phone
- Basic knowledge of search engine marketing.
